As of 2024, WordPress powers more than 40% of all websites on the internet, making it the world’s most popular content management system (CMS) by far. While WordPress started out as a blogging platform in 2003, it has evolved into a robust, flexible, and highly customisable CMS that caters to a vast range of businesses—small startups, large enterprises, eCommerce stores, and everything in between.

When building a website for your business, one of the most crucial decisions you’ll face is whether to go with a custom-built website or to use a pre-built template. Each option has its benefits, and the right choice depends on your business needs, budget, and long-term goals. In this post, we will break down the pros and cons of opting for a custom-built website to help you determine if it’s the best choice for your business.

In today’s digital age, your website is often the first interaction potential customers have with your business. It can either be a gateway to success or a major hurdle in your growth. One of the biggest factors determining this outcome is user experience (UX). Poor UX can frustrate visitors, reduce engagement, and ultimately drive customers away. In fact, 88% of online consumers are less likely to return to a site after a bad experience, according to a study by Econsultancy. If your website isn’t intuitive, responsive, or engaging, it could be pushing customers straight into the hands of your competitors.