Category: Website Development

This category is dedicated to strategic website development solutions that go beyond design and coding. We focus on how to build websites that align with business objectives, create seamless user journeys, and deliver measurable results. Articles cover everything from content planning and navigation to mobile responsiveness, accessibility, and technical optimisation. By approaching website development as a business-critical process, we show how organisations can create scalable, high-performing platforms that truly support customer needs and growth.

How Website Maintenance Can Make or Break Your Online Presence

Your website is the digital face of your business, often the first touchpoint for potential customers. In the fast-paced online world, where first impressions matter more than ever, having a well-designed website is no longer enough. The real test of your online presence lies in how well you maintain and optimise your website over time. Regular website maintenance is crucial to ensure your site remains functional, secure, and relevant. Neglecting this essential practice can quickly lead to performance issues, security vulnerabilities, and a diminished user experience that could cost you customers and revenue.

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Why WordPress Powers 40% of the Web: A Business Perspective

As of 2024, WordPress powers more than 40% of all websites on the internet, making it the world’s most popular content management system (CMS) by far. While WordPress started out as a blogging platform in 2003, it has evolved into a robust, flexible, and highly customisable CMS that caters to a vast range of businesses—small startups, large enterprises, eCommerce stores, and everything in between.

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Is a Custom-Built Website Worth It? The Pros and Cons

When building a website for your business, one of the most crucial decisions you’ll face is whether to go with a custom-built website or to use a pre-built template. Each option has its benefits, and the right choice depends on your business needs, budget, and long-term goals. In this post, we will break down the pros and cons of opting for a custom-built website to help you determine if it’s the best choice for your business.

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How Poor User Experience Could Be Driving Your Customers Away

In today’s digital age, your website is often the first interaction potential customers have with your business. It can either be a gateway to success or a major hurdle in your growth. One of the biggest factors determining this outcome is user experience (UX). Poor UX can frustrate visitors, reduce engagement, and ultimately drive customers away. In fact, 88% of online consumers are less likely to return to a site after a bad experience, according to a study by Econsultancy. If your website isn’t intuitive, responsive, or engaging, it could be pushing customers straight into the hands of your competitors.

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