Lamway

The Rise of Personalisation in Marketing: How to Create Customised Campaigns that Drive Results

Personalisation has become a key driver in modern marketing, allowing businesses to create customised campaigns that resonate with their target audience. In today’s fast-paced and hyper-connected world, consumers expect a personalised experience, with messages and content tailored to their interests and needs. In this article, we’ll explore how personalisation can help businesses create customised campaigns that drive better results.

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Investing in marketing automation during a recession

When the economy takes a downturn, businesses tend to tighten their belts and cut back on spending in order to weather the storm. However, one area that businesses should not cut back on is their marketing automation. In fact, investing in marketing automation during a recession can actually help businesses come out stronger on the other side. In this article, we’ll explore why businesses need to invest in their marketing automation during recessions.

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Top 5 email marketing platforms

Email marketing has been a cornerstone of digital marketing for decades, and as technology evolves, so do the platforms used for email sendouts. In this article, we’ll explore the latest marketing technology platforms for email sendouts, their features, and what sets them apart.

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The future of Stablecoins

Stablecoins have been gaining popularity in recent years, as they offer a stable value that is pegged to a specific asset or currency. In this blog post, we will explore what stablecoins are, how they work, and what their future may hold.

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Artificially Intelligent

Artificially Intelligent Posted: 2020-03-27 When you hear the words Artificial Intelligence, what do you immediately think? Do you think of a tool or learning computer

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Data Analytics

Data Analytics Posted: 2020-04-17 If ever there was a double-edged sword in the tech world, data analysis has to be it. Unfortunately, the headlines over

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