As of 2024, WordPress powers more than 40% of all websites on the internet, making it the world’s most popular content management system (CMS) by far. While WordPress started out as a blogging platform in 2003, it has evolved into a robust, flexible, and highly customisable CMS that caters to a vast range of businesses—small startups, large enterprises, eCommerce stores, and everything in between.

When building a website for your business, one of the most crucial decisions you’ll face is whether to go with a custom-built website or to use a pre-built template. Each option has its benefits, and the right choice depends on your business needs, budget, and long-term goals. In this post, we will break down the pros and cons of opting for a custom-built website to help you determine if it’s the best choice for your business.

In today’s digital age, your website is often the first interaction potential customers have with your business. It can either be a gateway to success or a major hurdle in your growth. One of the biggest factors determining this outcome is user experience (UX). Poor UX can frustrate visitors, reduce engagement, and ultimately drive customers away. In fact, 88% of online consumers are less likely to return to a site after a bad experience, according to a study by Econsultancy. If your website isn’t intuitive, responsive, or engaging, it could be pushing customers straight into the hands of your competitors.

As technology continues to evolve, so too do the risks associated with cyberattacks. Emerging technologies, such as artificial intelligence (AI), Internet of Things (IoT), blockchain, quantum computing, and autonomous systems, have opened up incredible possibilities for businesses and consumers. However, with these advances comes a growing need to safeguard these innovations against malicious actors who can exploit vulnerabilities in these systems. Cybersecurity now plays a pivotal role in protecting the integrity, confidentiality, and availability of emerging technologies.

Quantum computing is a rapidly evolving technology that promises to revolutionise computing by making use of quantum mechanics principles. This emerging field could potentially solve problems that are currently beyond the capabilities of classical computers, impacting various sectors including cryptography, medicine, artificial intelligence, and beyond.

Blockchain technology, initially designed for digital currencies like Bitcoin, is now transforming various industries by offering secure, decentralized, and transparent systems for handling data. This technology extends far beyond its roots in cryptocurrency to innovate in fields such as supply chain management, healthcare, finance, and more. This blog post explores how blockchain is revolutionising these sectors and potentially altering the landscape of global business practices.

In the age of big data, marketers are constantly looking for innovative ways to analyse vast amounts of information to gain insights into consumer behaviour, optimise campaigns, and drive better business outcomes. Traditional relational databases, while powerful, often struggle to handle the complexity and interconnectedness of modern marketing data. Enter graph databases, a cutting-edge technology that excels at modelling and querying complex relationships. In this blog post, we’ll explore how graph databases can revolutionise marketing data analysis and provide a competitive edge.

Mobile advertising and location-based marketing have the potential to revolutionise the way businesses interact with consumers by providing a more personalised and targeted approach to advertising.

Personalisation has become a key driver in modern marketing, allowing businesses to create customised campaigns that resonate with their target audience. In today’s fast-paced and hyper-connected world, consumers expect a personalised experience, with messages and content tailored to their interests and needs. In this article, we’ll explore how personalisation can help businesses create customised campaigns that drive better results.

In an era of exponential data growth and increasing demand for real-time processing, traditional cloud computing solutions are struggling to keep pace. Enter edge computing, a transformative technology that processes data closer to its source rather than relying on centralized data centers. This paradigm shift offers significant advantages in terms of both data processing and security. In this blog post, we will explore how edge computing is enhancing these critical aspects and why it’s becoming an integral part of modern IT infrastructure.

When the economy takes a downturn, businesses tend to tighten their belts and cut back on spending in order to weather the storm. However, one area that businesses should not cut back on is their marketing automation. In fact, investing in marketing automation during a recession can actually help businesses come out stronger on the other side. In this article, we’ll explore why businesses need to invest in their marketing automation during recessions.

Email marketing has been a cornerstone of digital marketing for decades, and as technology evolves, so do the platforms used for email sendouts. In this article, we’ll explore the latest marketing technology platforms for email sendouts, their features, and what sets them apart.