Blockchain technology, initially designed for digital currencies like Bitcoin, is now transforming various industries by offering secure, decentralized, and transparent systems for handling data. This technology extends far beyond its roots in cryptocurrency to innovate in fields such as supply chain management, healthcare, finance, and more. This blog post explores how blockchain is revolutionising these sectors and potentially altering the landscape of global business practices.

In the age of big data, marketers are constantly looking for innovative ways to analyse vast amounts of information to gain insights into consumer behaviour, optimise campaigns, and drive better business outcomes. Traditional relational databases, while powerful, often struggle to handle the complexity and interconnectedness of modern marketing data. Enter graph databases, a cutting-edge technology that excels at modelling and querying complex relationships. In this blog post, we’ll explore how graph databases can revolutionise marketing data analysis and provide a competitive edge.

Mobile advertising and location-based marketing have the potential to revolutionise the way businesses interact with consumers by providing a more personalised and targeted approach to advertising.

Personalisation has become a key driver in modern marketing, allowing businesses to create customised campaigns that resonate with their target audience. In today’s fast-paced and hyper-connected world, consumers expect a personalised experience, with messages and content tailored to their interests and needs. In this article, we’ll explore how personalisation can help businesses create customised campaigns that drive better results.

In an era of exponential data growth and increasing demand for real-time processing, traditional cloud computing solutions are struggling to keep pace. Enter edge computing, a transformative technology that processes data closer to its source rather than relying on centralized data centers. This paradigm shift offers significant advantages in terms of both data processing and security. In this blog post, we will explore how edge computing is enhancing these critical aspects and why it’s becoming an integral part of modern IT infrastructure.

When the economy takes a downturn, businesses tend to tighten their belts and cut back on spending in order to weather the storm. However, one area that businesses should not cut back on is their marketing automation. In fact, investing in marketing automation during a recession can actually help businesses come out stronger on the other side. In this article, we’ll explore why businesses need to invest in their marketing automation during recessions.

Email marketing has been a cornerstone of digital marketing for decades, and as technology evolves, so do the platforms used for email sendouts. In this article, we’ll explore the latest marketing technology platforms for email sendouts, their features, and what sets them apart.

Stablecoins have been gaining popularity in recent years, as they offer a stable value that is pegged to a specific asset or currency. In this blog post, we will explore what stablecoins are, how they work, and what their future may hold.

Artificially Intelligent Posted: 2020-03-27 When you hear the words Artificial Intelligence, what do you immediately think? Do you think of a tool or learning computer

How to Survive Working from Home During Quarantine Posted: 2020-04-01 So, we’re in lock down, quarantine, self-isolation. Whatever you want to call it, there are now

Data Analytics Posted: 2020-04-17 If ever there was a double-edged sword in the tech world, data analysis has to be it. Unfortunately, the headlines over

Services – Web Development Posted: 2020-05-08 Here at Lamway, we pride ourselves on the services we offer, the delivery of those services and the support