Personalisation has become a key driver in modern marketing, allowing businesses to create customised campaigns that resonate with their target audience. In today’s fast-paced and hyper-connected world, consumers expect a personalised experience, with messages and content tailored to their interests and needs. In this article, we’ll explore how personalisation can help businesses create customised campaigns that drive better results.

In an era of exponential data growth and increasing demand for real-time processing, traditional cloud computing solutions are struggling to keep pace. Enter edge computing, a transformative technology that processes data closer to its source rather than relying on centralized data centers. This paradigm shift offers significant advantages in terms of both data processing and security. In this blog post, we will explore how edge computing is enhancing these critical aspects and why it’s becoming an integral part of modern IT infrastructure.

When the economy takes a downturn, businesses tend to tighten their belts and cut back on spending in order to weather the storm. However, one area that businesses should not cut back on is their marketing automation. In fact, investing in marketing automation during a recession can actually help businesses come out stronger on the other side. In this article, we’ll explore why businesses need to invest in their marketing automation during recessions.

Email marketing has been a cornerstone of digital marketing for decades, and as technology evolves, so do the platforms used for email sendouts. In this article, we’ll explore the latest marketing technology platforms for email sendouts, their features, and what sets them apart.

Stablecoins have been gaining popularity in recent years, as they offer a stable value that is pegged to a specific asset or currency. In this blog post, we will explore what stablecoins are, how they work, and what their future may hold.

Artificially Intelligent Posted: 2020-03-27 When you hear the words Artificial Intelligence, what do you immediately think? Do you think of a tool or learning computer

How to Survive Working from Home During Quarantine Posted: 2020-04-01 So, we’re in lock down, quarantine, self-isolation. Whatever you want to call it, there are now

Data Analytics Posted: 2020-04-17 If ever there was a double-edged sword in the tech world, data analysis has to be it. Unfortunately, the headlines over

Services – Web Development Posted: 2020-05-08 Here at Lamway, we pride ourselves on the services we offer, the delivery of those services and the support

Recycling in the Office Posted: 2020-05-15  The issue of waste such as single use plastics and the endless supply of office paper has become a

Effects of Covid-19 on Business Posted: 2020-05-21 Talk to anyone, friends family and neighbours alike about work during the current pandemic, and you will hear

Services – Project Management Posted: 2020-05-28 In our continued drive to promote the services Lamway offers, this month’s blog post pertains to that all-important role