In today’s fast-paced business landscape, organisations must operate with agility, precision, and a customer-centric approach to remain competitive. Customer Relationship Management (CRM) systems have emerged as indispensable tools for achieving these goals, fundamentally transforming how businesses manage their operations. Far beyond being mere databases for customer information, CRMs have evolved into powerful platforms that centralise data, standardise workflows, and enhance collaboration across departments. These systems enable businesses to deliver personalised customer experiences, streamline internal processes, and make data-driven decisions with confidence.